The primary function of a towel is to absorb moisture from the skin.
Therefore it should be soft and absorbent.Terry fabric is constructed of a pile weave with or without a jacquard pattern or other decorated designs,The loops of the pile have absorb the moister. Cotton is naturally hydrophilic(Water absorbent) due to the presence of –OH group in its cellulose chain. These –OH group form hydrogen bonds with the –H present in water, to ensure an attraction of the water
molecule to the cellulose fiber.
It is known that silicones are inherently hydrophobic (water-repellent), When terry fabric is finished with silicone OR any other softener for that matter, the hydrophilicity of the fabric is decreased.This Phenomenon can be altered when the silicone has an organofunctional modification which allowed the silicone itself to interact with water, much in the same way as cellulose does The hydrophilicity of the terry fabric is better at lower dosages of softeners, whereas the handle imparted
improves at higher dosage, which reduces the hydrophilicity of the fabric, so that search for the compromise between softness and hydrophilicity continues.
Part of the multi-million dollar KG Group, Sharadha Terry Products introduces MicroCotton that incorporates innovative technology on par with world-class standards to create a range of fine cotton products that have been revolutionizing the bath experience. Luxuriously designed for comfort and impeccably styled for elegance, MicroCotton is the world's No.1 luxury towel brand.
MicroCotton is sensitive to the larger issues of the environment and has constantly strived to maintain the delicate ecological balance by investing in eco-friendly technologies. The use of sustainable energy such as agri-waste for steam generation, re-use of water, salt and chemicals in the zero-discharge manufacturing facility are all initiatives to this end. The new MicroCotton Green Earth range is eco-friendly throughout its life cycle.
It's USP
Extremely Soft: 100% silky soft and extra long staple cotton ensures ultimate comfort.
Super Absorbent: Absorbs 250-300 % more moisture of its weight than normal towels.
Highly Hygienic: Absolutely free from harmful chemicals.
Saliva fastness: With the Dutch Oeko-tex 100+ certification, which ensures that the towels are free of formaldehyde, banned products, and residual Ph.
Snag-free Loops: Helps avoid pulled threads during repeated washings.
Long Lasting: It is twice as lofty, yet fluffy and lightweight and remains exceptionally soft even after many washings.
Eco-friendly: Made of pure, natural cotton material, which helps save environment.
State-of-the-art UPO technology: Making it more lofty, puffy, easy to dry and highly absorbent.
Zero twist yarn technology: Helps give much better finish.
MicroCotton has ranges for Men, Women, Teenagers, Children and Newborn.
For MicroCotton, the journey towards becoming the world's No. 1 towel brand was paved with awards and recognitions. Many giant retail chains have also given certificates of appreciation. Five Star Best Vendor Award from Macy's, Best Vendor Award from Kohl's, Global Best Home Vendor Award from Belk, A Bronze from Texprocil for the Highest Top Exporter Award for Terry Towels from India. And many more.
